
When users can’t navigate your banking portal, they don’t just leave — they lose trust.
The Challenge
The Numbers
£249bn
Purple Pound (UK)
95.9%
Sites failing WCAG
In Effect
EAA since June 2025
67% of banking customers switch providers after a poor digital experience
Our Approach
ND testers expose cognitive overload in financial workflows where information density overwhelms users.
Emotion tracking reveals anxiety and confusion in sensitive financial flows like transfers and account setup.
Behaviour tracking identifies where users hesitate, backtrack, or abandon complex financial processes.
Real Results
A mid-size UK financial services provider — 16 weeks
Before
63
After
11

ROI Calculator
Adjust your monthly visitors to estimate the revenue your financial services business loses to accessibility barriers.
Monthly loss
£24,300
Annual loss
£291,600
Based on 20% neurodivergent population, 30% drop-off rate, 1.8% conversion rate, and £450 average order value.
See What You're MissingSimple process
Share your website and tell us which user journeys matter most.
Real neurodivergent testers navigate your site while our AI captures data.
Receive an AI-powered report with prioritised findings. Get compliant in under 2 weeks.