
Behavioural UX Research for Financial Services
Three-stream behavioural research (voice, clicks, facial reactions) on a recruited panel that includes the 1 in 5 of customers who are neurodivergent. The behavioural evidence Consumer Duty asks regulated firms to produce, on the journeys that matter most.
The Challenge
What's Broken in Financial Services
Complex multi-step forms
Security friction vs usability
Data-heavy dashboards
Regulatory compliance burden
The Numbers
The Business Case Is Clear
£249bn
Purple Pound (UK)
95.9%
Sites failing WCAG
In Effect
EAA since June 2025
67% of banking customers switch providers after a poor digital experience
Our Approach
How OpenScouter Helps
Cognitive Overload Detection
ND testers expose cognitive overload in financial workflows where information density overwhelms users.
Anxiety & Confusion Tracking
Emotion tracking reveals anxiety and confusion in sensitive financial flows like transfers and account setup.
Multi-Step Form Analysis
Behaviour tracking identifies where users hesitate, backtrack, or abandon complex financial processes.
Real Results
Measurable Impact
A mid-size UK financial services provider — 16 weeks
Before
63
After
11

ROI Calculator
What Is Inaccessibility Costing You?
Adjust your monthly visitors to estimate the revenue your financial services business loses to accessibility barriers.
Monthly loss
£24,300
Annual loss
£291,600
Based on 20% neurodivergent population, 30% drop-off rate, 1.8% conversion rate, and £450 average order value.
See What You're MissingSimple process
How It Works
Submit Your URL
Share your website and tell us which user journeys matter most.
ND Testers Evaluate
Real neurodivergent testers navigate your site while our AI captures data.
Get Your Report
Receive an AI-powered report with prioritised findings. Get compliant in under 2 weeks.
