
Behavioural UX Research for Healthcare
Three-stream behavioural research on patient-portal, booking, and triage journeys. Voice, clicks, and facial reactions from a recruited panel that includes the 1 in 5 of patients who are neurodivergent.
The Challenge
What's Broken in Healthcare
Appointment booking confusion
Prescription management complexity
Sensitive health data forms
Elderly / diverse user base
The Numbers
The Business Case Is Clear
£249bn
Purple Pound (UK)
95.9%
Sites failing WCAG
In Effect
EAA since June 2025
NHS Digital mandate requires all patient-facing services to meet WCAG 2.1 AA by 2025
Our Approach
How OpenScouter Helps
Patient Diversity Testing
ND testers represent the cognitive diversity of your patient population, ensuring portals work for everyone.
Stress Detection in Health Flows
Emotion tracking shows stress and anxiety levels during sensitive healthcare interactions like booking and results.
Form Completion Analysis
Behaviour tracking reveals where patients struggle with medical forms, appointment flows, and prescription management.
Real Results
Measurable Impact
A UK private healthcare provider — 18 weeks
Before
72
After
14

ROI Calculator
What Is Inaccessibility Costing You?
Adjust your monthly visitors to estimate the revenue your healthcare business loses to accessibility barriers.
Monthly loss
£21,600
Annual loss
£259,200
Based on 20% neurodivergent population, 30% drop-off rate, 4% conversion rate, and £180 average order value.
See What You're MissingSimple process
How It Works
Submit Your URL
Share your website and tell us which user journeys matter most.
ND Testers Evaluate
Real neurodivergent testers navigate your site while our AI captures data.
Get Your Report
Receive an AI-powered report with prioritised findings. Get compliant in under 2 weeks.
