
Behavioural UX Research for Government Services
Three-stream behavioural research on the citizen-facing journeys that have to work for everyone. Voice, clicks, and facial reactions from a recruited panel that includes the 1 in 5 of citizens who are neurodivergent.
The Challenge
What's Broken in Government & Public Sector
Mandatory compliance requirements
Diverse citizen demographics
Complex form submissions
Multi-language support
The Numbers
The Business Case Is Clear
£249bn
Purple Pound (UK)
95.9%
Sites failing WCAG
In Effect
EAA since June 2025
PSBAR 2018 requires all public sector bodies to meet WCAG 2.1 AA, and enforcement is increasing
Our Approach
How OpenScouter Helps
Inclusivity Validation
ND testers validate inclusivity for the full range of citizens, ensuring services work for diverse cognitive profiles.
Citizen Experience Tracking
Emotion and behaviour data shows how citizens experience government digital services in real time.
WCAG Cognitive-Criteria Mapping
Every cognitive-friction finding is mapped to the WCAG 2.2 criteria it touches, ready for accessibility-lead review, not as a substitute for a full conformance audit.
Real Results
Measurable Impact
A UK local authority — 20 weeks
Before
89
After
15
Simple process
How It Works
Submit Your URL
Share your website and tell us which user journeys matter most.
ND Testers Evaluate
Real neurodivergent testers navigate your site while our AI captures data.
Get Your Report
Receive an AI-powered report with prioritised findings. Get compliant in under 2 weeks.
