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Comparison Sites

Scalable User Testing for Comparison Sites

Three-stream behavioural research on filtering, sorting, and switching journeys under real time pressure. Voice, clicks, and facial reactions from a recruited panel that includes the 1 in 5 of users who are neurodivergent.

What's Broken in Comparison Sites

Complex filtering and sorting UIs

Data-dense comparison tables

Multi-step switching journeys

Cognitive overload from too many options

The Business Case Is Clear

£249bn

Purple Pound (UK)

95.9%

Sites failing WCAG

In Effect

EAA since June 2025

62% of neurodivergent users abandon comparison sites before completing a switch due to information overload

How OpenScouter Helps

Comparison Flow Testing with ND Users

Neurodivergent testers navigate real comparison journeys end-to-end — filtering, shortlisting, and switching — surfacing friction that analytics alone cannot explain.

Cognitive Load Measurement

Facial expression and voice analysis pinpoints exactly when users become overwhelmed by information density, revealing which tables and filters need simplification.

Drop-Off Pattern Analysis

Behaviour tracking shows where users abandon comparison journeys — whether at filter selection, results pages, or mid-switch — with actionable heatmaps.

Measurable Impact

A UK price comparison platform12 weeks

Before

51

After

10

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What Is Inaccessibility Costing You?

Adjust your monthly visitors to estimate the revenue your comparison sites business loses to accessibility barriers.

Monthly Visitors50K
1K1.0M

Monthly loss

£6,825

Annual loss

£81,900

Based on 20% neurodivergent population, 30% drop-off rate, 3.5% conversion rate, and £65 average order value.

See What You're Missing

How It Works

1

Submit Your URL

Share your website and tell us which user journeys matter most.

2

ND Testers Evaluate

Real neurodivergent testers navigate your site while our AI captures data.

3

Get Your Report

Receive an AI-powered report with prioritised findings. Get compliant in under 2 weeks.

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Ready to Fix Comparison Sites Accessibility?

Get a free audit of your site. Get compliant in under 2 weeks. No commitment required.

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See what 1 in 5 of your customers actually experience

Sign up for a free audit, or book a demo to see how it works for your team. No credit card required.