
Your users are comparing dozens of options under time pressure. If the filtering, sorting, and switching journey isn’t cognitively accessible, they leave before they convert.
The Challenge
The Numbers
£249bn
Purple Pound (UK)
95.9%
Sites failing WCAG
In Effect
EAA since June 2025
62% of neurodivergent users abandon comparison sites before completing a switch due to information overload
Our Approach
Neurodivergent testers navigate real comparison journeys end-to-end — filtering, shortlisting, and switching — surfacing friction that analytics alone cannot explain.
Facial expression and voice analysis pinpoints exactly when users become overwhelmed by information density, revealing which tables and filters need simplification.
Behaviour tracking shows where users abandon comparison journeys — whether at filter selection, results pages, or mid-switch — with actionable heatmaps.
Real Results
A UK price comparison platform — 12 weeks
Before
51
After
10

ROI Calculator
Adjust your monthly visitors to estimate the revenue your comparison sites business loses to accessibility barriers.
Monthly loss
£6,825
Annual loss
£81,900
Based on 20% neurodivergent population, 30% drop-off rate, 3.5% conversion rate, and £65 average order value.
See What You're MissingSimple process
Share your website and tell us which user journeys matter most.
Real neurodivergent testers navigate your site while our AI captures data.
Receive an AI-powered report with prioritised findings. Get compliant in under 2 weeks.