Scale your user testing at prices your manager will sign off to
Every team is different. We build each engagement around your journeys, your existing research stack, and your timeline. Start small, scale when you see the data.
Simple pricing, free to start
Your first study is on us, no commitment and no credit card. After that, pay per study or go monthly with self-serve.
Taster
Your first study. No commitment, no credit card.
See the testing quality before you commit
A single user journey tested by real users on the recruited research panel. Perfect for evaluating the depth and sharing the data internally before you scale.
- 1 user journey tested end-to-end
- Voice, clicks, and facial reactions captured
- 15+ matched testers from the recruited panel
- Native iOS and mobile browser capture
- 5 iterative A/B testing rounds
- Findings report, prioritised by impact
- 30-minute debrief call
Pilot
Billed per study. No lock-in.
Behavioural evidence across the journeys that drive revenue
Multiple user journeys tested iteratively until your design measurably improves. The standard engagement for teams that want behavioural evidence across the flows that matter most.
- Up to 5 user journeys tested
- 75+ testers across panel profiles
- Up to 10 A/B rounds per journey until plateau
- Full synthesis report per journey, voice, clicks, and facial
- Native iOS and mobile browser capture
- Run studies from your terminal over MCP (Claude Code + Codex)
- Implementation planning per journey
- Dedicated account manager
Scale
Continuous, bespoke.
Continuous testing, wired into your design and dev pipeline
Ongoing research across your product portfolio. Custom panels, API integration, and governance reporting when you need it.
- Unlimited user journeys
- Custom tester panel matched to your users
- Continuous research integrated into your release cycle
- Native iOS and mobile browser capture
- Run studies from your terminal over MCP (Claude Code + Codex)
- API access for CI/CD integration
- Priority support with named CSM
- Governance reporting and audit trail
Compare packages
Every package includes three-stream behavioural capture and a findings report. Here is what scales with each tier.
| Feature | Taster | Pilot | Scale |
|---|---|---|---|
| Starting price | Free | £1,200 or £100/mo | Custom |
| User journeys tested | 1 | Up to 5 | Unlimited |
| Three-stream capture (voice + clicks + facial) | |||
| Native iOS + mobile browser capture | |||
| A/B testing rounds | 5 | Until plateau | Continuous |
| Testers (yours or recruited panel) | 15+ | 75+ | Custom panel |
| Plugs into Maze / Hotjar / UserTesting / Dovetail | |||
| MCP terminal access (Claude Code + Codex) | |||
| Cross-journey synthesis | |||
| Implementation planning | |||
| Debrief call | 30 min | Per journey | Quarterly reviews |
| Dedicated account manager | |||
| Governance reporting | |||
| API / CI integration | |||
| Optional ND panel cohorts | ADHD, dyslexia | All 4 profiles | Custom matching |
| WCAG cognitive-criteria findings | |||
| Optional Consumer Duty / EAA evidence pack |
Taster
- Starting price: Free
- User journeys tested: 1
- Three-stream capture (voice + clicks + facial): Included
- Native iOS + mobile browser capture: Included
- A/B testing rounds: 5
- Testers (yours or recruited panel): 15+
- Plugs into Maze / Hotjar / UserTesting / Dovetail: Included
- Debrief call: 30 min
- Optional ND panel cohorts: ADHD, dyslexia
- WCAG cognitive-criteria findings: Included
Pilot
- Starting price: £1,200 or £100/mo
- User journeys tested: Up to 5
- Three-stream capture (voice + clicks + facial): Included
- Native iOS + mobile browser capture: Included
- A/B testing rounds: Until plateau
- Testers (yours or recruited panel): 75+
- Plugs into Maze / Hotjar / UserTesting / Dovetail: Included
- MCP terminal access (Claude Code + Codex): Included
- Cross-journey synthesis: Included
- Implementation planning: Included
- Debrief call: Per journey
- Dedicated account manager: Included
- Optional ND panel cohorts: All 4 profiles
- WCAG cognitive-criteria findings: Included
- Optional Consumer Duty / EAA evidence pack: Included
Scale
- Starting price: Custom
- User journeys tested: Unlimited
- Three-stream capture (voice + clicks + facial): Included
- Native iOS + mobile browser capture: Included
- A/B testing rounds: Continuous
- Testers (yours or recruited panel): Custom panel
- Plugs into Maze / Hotjar / UserTesting / Dovetail: Included
- MCP terminal access (Claude Code + Codex): Included
- Cross-journey synthesis: Included
- Implementation planning: Included
- Debrief call: Quarterly reviews
- Dedicated account manager: Included
- Governance reporting: Included
- API / CI integration: Included
- Optional ND panel cohorts: Custom matching
- WCAG cognitive-criteria findings: Included
- Optional Consumer Duty / EAA evidence pack: Included
How we scope your engagement
A 30-minute call is all it takes. We learn about your product, your users, and your deadlines, then propose a package that fits.
Share your journeys
Tell us which user flows matter most. A checkout, onboarding, a key transaction, or the areas flagged in previous research.
We match testers
We match testers, your own or our recruited panel, whose profiles, devices, and experience align with your audience.
Receive a proposal
A clear scope, timeline, and fixed price. No hidden fees, no per-seat charges, no surprise invoices.
Frequently asked questions
How is pricing determined?
Pricing depends on the number of user journeys, the depth of testing (number of testers and A/B rounds), and whether you need ongoing testing or a one-off engagement. We scope every project individually so you only pay for what you need.
What is a user journey?
A user journey is a specific task flow on your site, such as opening an account, completing a checkout, or navigating your product catalogue. Each journey is tested independently by multiple matched testers.
How long does a study take?
A Taster study typically delivers results within 2 weeks. Pilot engagements run 4 to 8 weeks depending on the number of journeys and A/B rounds. Enterprise programmes are ongoing.
Who are the testers?
You can run studies with your own testers, or use our recruited UK panel. The panel includes verified neurodivergent adults across four profiles (ADHD, dyslexia, autism, and dyspraxia) as one available option. Testers are matched to your study by profile, device preferences, and experience, and are compensated at an effective rate of £24/hr.
Can I start with a Taster and scale up?
Absolutely. Most clients start with a single-journey Taster to evaluate the quality and share results with stakeholders, then scale to a Pilot or Enterprise engagement. There is no lock-in at any stage.
Do you map findings to WCAG?
When you need it, yes. We map findings to the WCAG 2.2 success criteria that cognitive accessibility research can legitimately observe (typically 1.3.1, 1.4.3, 2.4.6, 3.1.x, 3.2.4, 3.3.x, 4.1.3). The criteria that depend on assistive-technology testing (screen readers, magnifiers, switch devices) are listed as out-of-scope in every report and require a separate provider. See /methodology for the full list.
Is there a free option?
Yes. Our free automated audit scans your site for common issues and gives you an instant score. It is a great starting point before commissioning a full study with real testers.
Not sure which package fits?
Start with your first study free, no commitment and no credit card, or book a call and we will scope the right engagement for you.