behavioural research
Behavioural Research Infrastructure for Research Ops Teams
Research Ops exists to make evidence flow. OpenScouter gives your team a repeatable behavioural research layer, three data streams per session, human-confirmed reports, and findings structured for your repository from day one.
Research Ops Teams Are Sitting on Insight Debt
Your role is to make research usable across the organisation. But most behavioural data arrives as one-off deliverables: a slide deck from a contractor, a Hotjar recording nobody tagged, a UserTesting session that never made it into Dovetail. Stakeholders ask for evidence and you spend the week hunting for it rather than pointing to it.
The pressure is specific to your function. Product managers want findings tied to a sprint. Design leads want clips, not reports. Finance wants to know what a usability problem costs before they fund a fix. You need evidence that travels, evidence that can be cited in a roadmap meeting, a board update, or a vendor review without you in the room to translate it.
When the evidence does not hold together, research gets deprioritised. Decisions get made on assumption. And the next time a stakeholder pushes back on a research recommendation, you have less to show than you did the year before. That is the debt accumulating.
Our approach
Three Streams, One Structured Output
Every OpenScouter session captures interaction signals, think-aloud voice, and facial expression in parallel. The AI pipeline correlates the three streams and surfaces where they diverge, not just where they agree. You receive a report that maps findings to specific moments in the journey, ready to tag and store rather than interpret from scratch.
Findings Built for a Repository
Reports arrive with observations, supporting evidence, and a clear distinction between what was seen and what it means. That structure maps directly onto the primitives a well-run research repository needs. Your team spends time on synthesis and prioritisation, not on reformatting raw output before it can be filed.
Neurodivergent Participants as a Higher-Signal Panel
Participants with ADHD, autism, dyslexia, and related cognitive differences surface usability friction that neurotypical testers miss. For Research Ops, that means a single study can generate findings relevant to accessibility compliance, conversion optimisation, and inclusive design simultaneously, giving you more evidence per engagement to distribute across stakeholder groups.
What you receive
- Session recordings with timestamped interaction, voice, and expression data aligned to a single timeline
- Human-confirmed usability report with findings separated from raw observations
- Journey-level friction map showing where participants hesitated, abandoned, or expressed negative affect
- Structured finding summaries formatted for direct import into Dovetail, Notion, or equivalent repository tools
- A reusable study brief template calibrated to your product area for repeat engagements
Atomic research recommends storing four primitives, experiments, facts, insights and conclusions, so a single observation can support multiple downstream decisions
Tomer Sharon's Atomic Research framework, published via Nielsen Norman Group in 2019, is one of the clearest articulations of why research repositories fail in practice. The problem is not that teams do not collect evidence. It is that evidence arrives in formats that cannot be recombined. A finding buried in a slide deck cannot support a decision made six months later in a different team. For Research Ops, this is the core operational challenge: structuring incoming evidence so that a single observation can be cited, filtered, and reused across multiple downstream decisions without being re-excavated each time. OpenScouter reports are designed with that constraint in mind. Observations, supporting data, and interpretive conclusions are kept distinct, so your team can file findings at the right level of abstraction and surface them again when the next relevant question arrives.
Frequently asked
- How does OpenScouter fit into an existing research stack?
- OpenScouter is a complement to tools your team already uses. Interaction analytics platforms like Hotjar tell you where users drop off. OpenScouter tells you why, through voice, expression, and click behaviour captured together. Findings are delivered in a format designed to sit alongside existing repository entries rather than replace them.
- Can findings be imported directly into our research repository?
- Yes. Reports are structured with observations, supporting evidence, and interpretive notes kept separate. That maps onto the primitives most repository tools expect. Whether your team uses Dovetail, Notion, Airtable, or a custom setup, the output is formatted to reduce the work between delivery and filing.
- How quickly can a study be turned around?
- From agreed brief to delivered report, typical engagements complete within days rather than weeks. The exact timeline depends on study scope and participant recruitment, but Research Ops teams running quarterly planning cycles can commission a study and receive findings before the next prioritisation meeting.
- What does participant recruitment involve?
- OpenScouter maintains a panel of neurodivergent participants recruited and screened in the UK. Your team does not manage recruitment. You provide a study brief and target journey. We handle scheduling, consent, and technical setup. Participants are compensated fairly and sessions are conducted remotely.
- How does this support accessibility compliance obligations?
- Organisations subject to the European Accessibility Act, which came into force for new products in June 2025, and to existing UK Equality Act 2010 obligations, need evidence of usability testing with disabled users. OpenScouter sessions with neurodivergent participants generate that evidence. Reports are structured evidence, not legal opinion, and your legal or compliance team should advise on how they apply to your specific obligations.
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Tell us about the vertical, the journey, and the evidence you need. We will scope a pilot in days, not weeks.