Use Case
Fix the Friction Your Analytics Can’t See
Neurodivergent users are your most sensitive conversion signal. If they can’t convert, many others won’t either.
The problem
Analytics Tell You What — Not Why
You know your checkout has a 67% abandonment rate. You can see the drop-off in your funnel. But your analytics can’t tell you why users leave — especially when the problem is cognitive friction, not a broken button.
Neurodivergent users experience these friction points 3x more intensely. By fixing what blocks them, you fix what slows everyone. It’s the curb-cut effect applied to conversion optimisation.
Our approach
The Neurodivergent Early-Signal Advantage
Three capabilities that set our testing apart.
Friction-First Testing
ND testers navigate your key conversion flows, revealing friction points that neurotypical users work around subconsciously.
Emotion-Mapped Funnels
See exactly where frustration, confusion, and delight occur in your conversion flow with frame-by-frame emotion data.
Behavioural Bottleneck Analysis
Rage clicks, hesitation zones, and scroll patterns reveal the exact moments users decide to leave.
Deliverables
What You Get
Conversion flow analysis with friction scores
Emotion heatmaps overlaid on your funnel stages
Rage-click and hesitation zone reports
Prioritised UX fix recommendations
Expected conversion impact estimates
Ready to get started?
Start with a free audit to see your accessibility score, or talk to our team about conversion rate optimisation.
Ready to see what 1-in-5 of your customers experience?
Start with a free scan, or talk to us about a neurodivergent user testing pilot. First findings in 2 weeks.